BRASILEIRAS

#ElasConquistamTudo

Role:

Concept, Art Direction.

To celebrate International Women's Day, the brazilian brand Americanas wanted to highlight the achievements of some brazilian women with incredible stories. The action began by changing the brand's name to "Brasileiras". Then, throughout the month, influencer Camila de Lucas appeared on the brand's Instagram using the products produced and sold by the entrepreneurs. Nothing better than a publicity like that to boost sales, right? In addition, the brand published videos telling the stories of each of them and invited other female influencers (such as trans singer Pepita) to talk about their achievements.

Você pode ler a matéria aqui

INFLUÊNCIA

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